The Consumer Of A Consumer - 982 Words

Need or problem recognition – this stage happens when the consumer recognizes they need some these, which they do not have. The consumer decision begins with the identification of the gap between the desired state and the current state. The existence of the need raises the need for decision-making. For example, the need for communication may raise the need for laptop for a consumer. The main difference between organizational decision-making is that their need and problems are larger than households, in addition, the organizational will involve a group to identify the problem or need. Information search – the consumer searches for possible information, which can aid to solving the problem of satisfying the needs. The search of the information will be related to the complexity of the needs and choices available to solve the available problem. In this, the consumer searches for both internal and external information. The consumer will search for information of the laptop, which will satisfy his or her needs. The quality, brand and cost may be some of information the consumer can search for. Advanced methods and consultation methods of researching information are used in organizations unlike in households. Alternative evaluation – the information collected provides different alternative, which the consumers have to evaluate and choose which suits him or her. The consumer will choose between the functionality of the alternatives and subjective nature. For instance, theShow MoreRelatedconsumer1670 Words   |  7 PagesPSYCHOLOGY NAME: CHARLES NYUNGU REGISTRATION NUMBER: R115700F PROGRAM: H.P.S III COURSE: CONSUMER PSYCHOLOGY LECTURER: MR MATIKA ASSIGNMENT TITLE: Scan three adverts from a magazine or newspaper and outline the advertisement‘s effects on your affect, cognition and behaviour. DUE DATE: 24TH MARCH 2014 Advertising plays a pivotal role in the lives of consumers. Advertising moulds the attitudes of the person as well as of the society and they certainly influence behaviourRead MoreConsumer Perception And Consumer Behavior1027 Words   |  5 PagesWhat is Consumer Perception? As consumers play an important role to businesses, businesses must always satisfy all consumer’s wants and needs. In order to do so, marketers conduct research to learn consumers’ impression and awareness on the companies and their opinions on the companies’ products and services. Consumer perception is defined as a process where consumers select and gather information then form opinions regarded products. Together with advertising, consumer perceptions strongly affectRead MoreConsumer Perception Of Consumer Behavior Essay1488 Words   |  6 PagesConsumer Perception Consumer behaviours are constructed by their attitudes, and the attitude itself is the result of the consumers’ perception (Fishbein Ajzen, 1975). This construct is explored in the Theory of Reasoned Action, where Fishbein and Ajzen (1975) state this in regards to attitude-behaviour relationships. When it comes to greenwashing, research has found that this attitude-behaviour relationship could manipulate the perception of the consumer. The consumer perceptions when it comesRead MoreConsumer Behavior : Consumer Behaviour907 Words   |  4 Pages Stephanie Wagner Consumer behavior Consumer behavior is all around us at all times; from the advertisements that we see to the stores that we shop in. No matter what the purchase we make it is affected by consumer behavior. One place that we see many aspects of consumer behavior. The isles are set up strategically and the food as well. There has been a lot of research to tell grocery stores exactly how to set up in order to make the most profit. Grocery stores tend to use the grid layout whenRead MoreConsumer Behavior And Consumer Behaviour2274 Words   |  10 PagesIntroduction A consumer is any person that is involved in the process of consumption. They are identified according to the market type to which they belong, namely final and industrial consumers (Solomon, et al., 2013). Understanding the consumer behaviors will aid in appreciating the various market segments and developing strategies for effecting market penetration in these segments. It will also help in identifying market gaps and shape their needs and objectives so as to solve the day-to-day consumer’sRead MoreConsumer Behavior And Consumer Behaviour715 Words   |  3 Pages Consumer Behavior Consumer behavior is the study of consumers and the influences they go through to make particular purchasing decisions of products or services available in a market. As a discipline, consumer behavior delves into the dynamics of consumer rationale by evaluating their mindsets on certain items. Therefore, it combines aspects of economics, psychology, marketing and sociology in an attempt to derive a deeper understanding of the behavior of consumers. Moreover, it does not just evaluateRead MoreConsumer Behavior And Consumer Behaviour1575 Words   |  7 Pages1.1. What is consumer behaviour? Consumer behaviour is the study of all the processes implicated when individuals, groups of people or organizations select, purchase, use or dispose of products, services, experiences or ideas to satisfy their needs, wants and desires (Salomon et al. (2006). Acquiring, using and disposing are the process of consumer behaviour. Buying represents an acquisition by consumers and then, they use it, which is known as the usage process. Finally, disposition is the processRead MoreThe Consumer Perception Of Consumer Behavior Essay1392 Words   |  6 PagesUnderstanding consumer behavior is crucial to businesses and organizations. Grasping the behavior of consumers creates a broader spectrum for marketers, and enables the use of more resources to be used to better market their brand and products to consumers. In our textbook, we discuss many topics that pertain to studying consumer behavior. While the textbook is very informative regarding certain topics, it does not take a look at the ma ny different types of consumers and how they behave around theRead MoreConsumer Perception And Consumer Behavior1173 Words   |  5 Pagesis Consumer Perception? Businesses must always strive to satisfy consumers’ wants and needs. In order to do so, marketers conduct research to learn consumers’ impression and awareness on the companies and their opinions on the companies’ products and services. Consumer perception is defined as a process where consumers select and gather information then form opinions regarding products. Together with advertising, consumer perceptions strongly affect consumer behaviors. The study of consumer judgmentRead MoreConsumer And Consumer Self Identity1441 Words   |  6 Pages1.0 Introduction Consumer researchers have recognized that people consume in ways that are consistent with their sense of self (Sirgy, 1982). Consumption is not only a tool to obtain the value of goods and display social status, but also is closely related to self-identity. In the consumer culture, customers no longer just shop because of their needs. The desire of individuals self-development and self-taught continue to stimulate the consumption. People change themselves as much as possible by

The Effects Of Parenting And Raising Children - 1383 Words

In the recent years, There has a significant work and studies in the field of parenting and raising children. Many social workers and researchers had been putting a lot of efforts and conducting plenty of studies to find the best methods for parents to raise happy successful kids. Today’s fast paced life and the long work hours had left parents with very little time for their children. However, studies have shown the many negative effects on the kids’ personality and how important it is for caregivers to be with their kids and nurture them. Alice Sterling Honig in her article Raising Happy Achieving Children in the New Millennium talked about how it is a crucial matter for parents to spend enough time with their children, especially in their early years. Communication between children and parents is also very important, although many parents don’t understand that. For instance, when a kid does something wrong parents should talk about why did he do it and why it is wrong, not just send him to his room or spank him. Teaching toddlers and preschoolers that are still discovering the world around them can very challenging, that’s why parents need to have a lot of patience while dealing with little kids, and help them learn right from wrong. Parenting is not about how to be perfect, there is no such thing as a perfect parent or the perfect kid, there will be mistakes from both sides. Therefore caregivers need to focus on how to teach morals and values to their kids, show themShow MoreRelatedThe Act Of Raising A Child By Its Parents1656 Words   |  7 PagesParenting: the act of raising a child by its parents. We believe there’s more to it, parenting skills play a huge role in the child’s life. How they develop, learn and see the world are all things that lead back to parenting. This topic is important because we feel that parenting skills are not a main concern nowadays. Parenting is a critical aspect in how your child will develop and thrive. People believe they are doing the right thing for their child and setting them up for success, but are theyRead MoreFilm Analysis : Parenthood1317 Words   |  6 Pagesis coined, involving the issues that are faced by parents while raising up their children. The movie is centered in the family of Gil and Karen, and their extended family. Set in a middle-class white society, the anxieties and pains of raising children are presented in the movie. Gil Buckman is a parent and businessman. His wife, Karen, comes out as a nearly perfect parent, and always stays at home. Gil and Karen have three children. The oldest child is Kevin, a nine-year old boy with emotional problemsRead MoreThe Impact Of Single Parenting On Children1494 Words   |  6 Pagesimpact of single parenting on children in the Unites States .Over the years the â€Å"normal family† form has changed due to the increase in the numbers of children born outside of marriages and the increase in div orce rates. Now many children live in households other than the two-parent household. Single-parenting is the lifestyle chosen by many parents, though the majority of single-parent households are regulated by the mother. Research shows there are many different effects on children raised in single-parentRead MoreHow Does A Parent Decide Their Caregiving Style1516 Words   |  7 PagesChildhood is a time where children are greatly influenced by the world around them. Fellow peers, coaches, teachers and in particular parents all have the power to help shape a child’s world for better or worse. For parents in particular whether they are biological, nuclear, foster or adoptive have a heavy task through a child’s development. How does a parent decide their caregiving style? Of course it is not as simple as picking and choosing a preferred parenting style as it may depend on the childRead MoreRaising this Generation1249 Words   |  5 Pages Todays children and teens are m ore disrespectful, undisciplined, and irresponsible than ever before. According to dictionary.com, â€Å"today†, or the present, is often defined as this decade or the past couple years. Many people believe that this is just a phase that teenagers go through but this is a myth because some don’t grow out of it. This causes not only the children and teens to suffer but also the world. They are the ones who will be making the decisions for the future and no one wants theirRead MoreParenting Styles : An Effective Method Of Parenting1597 Words   |  7 PagesParenting Styles In today’s society, many parenting methods make their way to the forefront of parenting styles. Among these methods includes tiger parenting, Western parenting, and helicopter parenting. All of these methods are commonly used, even though some of the techniques used may be seen as extreme. There is controversy over which parenting style is the most effective, or which results in the most successful children. As many people believe, helicopter parenting is an extremely effectiveRead MoreThe Effects Of Parental Parenting On Children1089 Words   |  5 PagesParenting 101 In the world there is no such thing as a bad child, just a bad parent who did not teach their child to be a respectful person. Strict parenting is essential to having a mature and respectful child. For instance when a child is misbehaving towards the parent. Authoritative parents raise independent children, as the child grows the parents teach them have self-control when it comes to making decisions. Opponents of extreme parenting argue that aggressive parenting affects the child andRead More`` This Be The Verse `` By Phillip Larkin1444 Words   |  6 PagesIf you haven’t already, you will one day. You will eventually find yourself encountering all the critics when it comes to parenting. Whether it is the in-laws, your own parents, or your friends and family. Most people are under the impression that because they have managed to keep some human beings alive, they have this whole parenting concept on lock. Phillip Larkin’s poem â€Å"This Be The Verse,† challeng es this perspective by hypothesizing that children’s poor behavior and psychological issues areRead MoreWhat Comes To Mind When You Hear The Saying â€Å"Good Parenting†?1224 Words   |  5 Pagessaying â€Å"good parenting†? Amongst American families, there isn’t any rule book as to what a good guardian is, but there are two main styles of parenting that are adjusted within each house hold throughout a community, and throughout the nation. It was during the 1960’s when the types of parenting styles were distinguished into four major categories, authoritative, authoritarian, permissive, and absent. Throughout various eras, only two styles have become the fundamental way of parenting, authoritativeRead MoreWhy Chinese Mothers Are Superior By Amy Chua1119 Words   |  5 Pageseffectiveness of her parenting style. This is an excerpt from Amy Chua’s book Battle Hymn of the Tiger Mother. According to Behrens and Rosen, â€Å"the title â€Å"W hy Chinese Mothers Are Superior† was written by the editors of the [Wall Street] Journal, not by Chua, most likely in an attempt (a successful one) to attract attention and encourage controversy† (261). Chua is a professor at Yale Law School (Behrens and Rosen 261). The purpose of this text is to inform readers about Chinese parenting styles and why

Characters in Dr.Faustus Free Essays

Faustus – The protagonist. Faustus is a brilliant sixteenth-century scholar from Wittenberg, Germany, whose ambition for knowledge, wealth, and worldly might makes him willing to pay the ultimate price—his soul—to Lucifer in exchange for supernatural powers. Faustus’s initial tragic grandeur is diminished by the fact that he never seems completely sure of the decision to forfeit his soul and constantly wavers about whether or not to repent. We will write a custom essay sample on Characters in Dr.Faustus or any similar topic only for you Order Now His ambition is admirable and initially awesome, yet he ultimately lacks a certain inner strength. He is unable to embrace his dark path wholeheartedly but is also unwilling to admit his mistake. Mephostophilis From the Hebrew, mephitz, destroyer, and tophel, liar. A devil of craft and cunning. He is the devil who comes at Faustus’ summoning, and the devil who serves Faustus for 24 years. In lore, Mephostophilis (also spelled Mephistopheles, or Miphostophiles, and also called Mephisto) seems to be a relative latecomer in the recognized hierarchy of demons. He possibly was created for the Faustus legend. In Marlowe’s play, Mephostophilis has layers to his personality. He admits that separation from God is anguish, and is capable of fear and pain. But he is gleefully evil, participating at every level in Faustus’ destruction. Not only does Mephostophilis get Faustus to sell his soul; he also encourages Faustus to waste his twenty-four years of power. Wagner Servant to Faustus. He steals Faustus’ books and learns how to summon demons. At the end of the play, he seems concerned about his master’s fate. Good Angel and Evil Angel Personifications of Faustus’ inner turmoil, who give differing advice to him at key points. Their characters also reflect Christian belief that humans are assigned guardian angels, and that devils can influence human thoughts. Valdes Friend to Faustus, who teaches him the dark arts. He appears only in Act One. Cornelius Friend to Faustus, who teaches him the dark arts. He appears only in Act One. Lucifer Satan. â€Å"Lucifer† original meant Venus, referring to the planet’s brilliance. In Christian lore, Lucifer is sometimes thought to be another name of Satan. Some traditions say that Lucifer was Satan’s name before the fall, while the Fathers of the Catholic Church held that Lucifer was not Satan’s proper name but a word showing the brilliance and beauty of his station before the fall. He appears at a few choice moments in Doctor Faustus, and Marlowe uses â€Å"Lucifer† as Satan’s proper name. Belzebub One of Lucifer’s officers. A powerful demon. The Seven Deadly Sins Personifications of the Seven Deadly Sins, not acts but impulses or motivations that lead men to sinful actions. They array themselves in a pageant before Faustus, although scholars think now that this section was not written by Marlowe. Clown / Robin Robin learns demon summoning by stealing one of Faustus’ books. He is the chief character in a number of scenes that provide comic relief from the main story. Dick A friend of Robin’s. He is one of the characters peopling the few comic relief scenes. Rafe A horse ostler, or groomer, and friend to Robin. With the Clown, he summons Mephostophilis, who is none too pleased to be called. Vintner A wine merchant or a wine maker. This Vintner chases down Robin and Rafe after they steal a silver goblet from him. Carter A man who meets Faustus while carting hay to town. Faustus swindles him. Horse-Courser A man who buys Faustus’ horse. Faustus swindles him. Hostess An ale wench. She treats Robin and his friends kindly. The Pope Yeah, that Pope. In a move that would have pleases his Protestant audience, Marlowe depicts him as cruel, power-mad, and far from holy. Faustus plays some cheap tricks on him. Bruno A man who would be Pope, selected by the German emperor and representing the conflicts between Church and state authority. Raymond King of Hungary. He serves the Pope. Charles The German Emperor. Faustus performs at his court. Martino Knight in the court of the German Emperor. Friend to Benvolio and Frederick. When Benvolio seeks revenge against Faustus, Martino decides to help out of loyalty. Frederick Knight in the court of the German Emperor. Friend to Martino and Benvolio. When Benvolio seeks revenge against Faustus, Frederick decides to help out of loyalty. Benvolio Knight in the court of the German Emperor. Friend to Martino and Frederick. When Faustus humiliates him, he seeks revenge. Saxony A man attending at the court of the German Emperor. Duke of Vanholt A nobleman. Faustus performs illusions at his court. Duchess of Vanholt A noblewoman. Faustus fetches her grapes in January. Spirits in the shapes of Alexander the Great, Darius, Paramour, and Helen Faustus’ illusions. An Old Man A holy old man. He tries to save Faustus by getting him to repent, and for his good deed, Faustus initially thanks him. But later, Faustus sends devils to harm the Old Man. How to cite Characters in Dr.Faustus, Papers

The Agency Problem free essay sample

The preliminary and primary goal of a company is to maximize its firm value, in other words, to maximize the shareholders’ wealth. As a good instrument tool of measuring the firm value or the operation condition of a company, the share price indicates the stock market value of the company’s shares. Shareholders always expect to maximize the share price by corporate governance, however, managers in company always link their attitude to the their own interest, and they would not to try their best to achieve shareholder’s goal. Due to different interests in shareholders and managers, the conflicts always exist between them. An agency problem occurs when the interests of stockholders, the board of directors, and/or the management of the company are not perfectly aligned or when these entities conflict. EXPLAINATION Agency problem is typically caused by two reasons which are asymmetric information and hidden action. There is no legitimate theoretical or moral objection to those who assert that the goals of the modern corporation should be to serve the broad interests of all stakeholders rather than to serve the narrow interests of just the shareholders. In a large company, the principle refers to the shareholders of the company and the agent refers to the managers who is the subordinates in the company. Due to the separation of the ownership, managers are always responsible for the more detailed jobs (including job planning, supervising the sales ),the owner of the company do not have to supervise all the business in firm and managers sometimes would maximize their own profit. The behaviour mentioned before is hidden action. Moreover, managers have to run the company on a day-to-day basis, hence they hold more information related to the jobs or tasks. This will lead to different strategies and tactics made by managers, and managers could attach the documents such as financial reports and the accounting data but the shareholders only have the access to the annual reports. Hence there is a problem of hidden information which means managers may keep some information for their secrets instead of reporting to the shareholders. As a result, managers may pay attention to their own interest or profit primarily instead of the firm value then the company have to afford the agency cost. According to the agency problem, some obvious conflicts between owners and managers formed agency cost. For instance, some managers would over-consuming the perks in the company, they may use the company public resources as their own resources. It incurred in cars, office equipments and managers often use the company resource after work, for example, a manager drive the company car to pick up his friends for dinner and if he did this every single day, there will be a certain amount of cost to the company. Another example is that a manager may come up with sub-optimal decision for expansion or larger market volume. It supposed that Nokia is not well-performanced in market and the manager of the Apple company may consider to merge the Nokia company and buy the company in a cheaper price. Hence to do so, it seems that Apple has larger market volume but their performance may not still keep as well as before, in other words, empire building. The Adidas company bought the Reebok company several years ago, but larger market volume do not assist Adidas to compete against Nike, and this is still a kind of agency problem. Consequently, these conflicts and incorrect decision or expansion formed barrier of the profit-maximizing. In addition, managers have to focus on only one project and decide to accept or reject the project by its NPV value. It brings more risk to managers compared to shareholders because the owners or shareholders of the company could have number of choices of investment, in other way to say, shareholders put eggs in different baskets, and it always brings profits for shareholders, however, it’s difficult for managers to take long-term for-profit projects, what managers prefer is the short-run project with low cost. The return for managers is always related to their performance and once they choose the low cost projects, its easier to make a profit for themselves. Mentioned before is still a kind of agency problem. To choose the correct corporate management in a company is necessary to solve the agency problem. Corporate governance describes the various mechanisms and institutions, including law, contract, and norms, by which shareholders and other outside investors attempt to assure themselves that management will be faithful guardians of their investments. Some of the governance may lead to a cost to the company, for instance, the following three items belong to agency cost which are designing the contract, enforcing the contract and the residual loss respectively. According to Journal of Economic Literature (March 2010), one firm has more of the attribute but weaker performance, while the other firm has less of the attribute but better performance (which is indicated as in the diagram), and companies hence have to take correct steps of strategies instead of just putting more governance attribute. To avoid these cost, the company take the potential safeguards as steps. The main parts are organisational structure, external audit, remuneration packages. Organisational structure is to set more positions for managers instead of the owner of the company only. The advantages for this is that more managers in the company such as operating manager and financial manager, they could monitor each other and it saves time for the owner to supervise the two departments. Managers have their competition in company and once one of the managers put more effort on work, the others would put the same effort due to the competition pressure. As a positive circle, all the managers would do contributions to the company instead of considering their own profit before the firm value. Second one is the external audit. The external audit plays important role in checking whether the reports for investors are correct or not. Managers may hide some information about the financial data and the audit could find the incorrect item and the report the error to the shareholders on time so that make sure the reliability of the data and reports. The remuneration package is still an efficient approach to take the company into correct situation. In broad terms, compensation packages for managers and directors include cash, stocks and stock options. Agency theory tells us that the extent of ? nancial leverage in the corporate capital structure (i. e. , the debt-equity mix) has signi? cant managerial incentive effects. In some companies, shareholders show the reference on the stock option. Stock option is a kind of incentive option which allows the managers or directors buy the shares as much lower price as the market price. Managers are willing to do this but once they buy more shares of the company, they would become be part of owners, the potential risk is that if the share price of the company is going down, the managers share price would go down together. CONCLUSION Agency problem seems to form a barrier of the development of the company but shareholders could reduce the agency cost even remove the problem through correct management. If managers have a disutility of e? ort and are paid a wage then they will have an incentive to shirk rather than act in shareholders’ interests. It is therefore important that managers’ incentives are aligned with those of shareholders. Managers would finish their jobs efficiently once they are in profit-maximizing situation. Maybe the situation makes a cost to the company, hence shareholders have to find a balance of this as a result so that the firm value and the managers’ profit are maximising in synchrony.